Reliance's Strategic Use of Neuroscience to Attract IPL 2025 Advertisers

In a groundbreaking move, Indian conglomerate Reliance is leveraging "brain mapping" neuroscience to entice advertisers for the upcoming Indian Premier League (IPL) 2025 season. This initiative follows Reliance's recent $8.5 billion merger with Walt Disney's India media assets, positioning the company as a formidable player in the nation's $28 billion digital advertising market. 

Innovative Advertising Strategies

Reliance is targeting small and medium-sized enterprises by offering advertising packages starting at ₹17,000. To demonstrate the efficacy of their platform, the company is conducting closed-door seminars across seven Indian cities, presenting neuroscience research that indicates higher engagement rates for their streaming ads compared to traditional platforms like Google. Additionally, Reliance plans to monetize scorecard spaces on mobile screens during live IPL matches, providing advertisers with unique opportunities to reach a vast audience. 

Transition to a Hybrid Streaming Model

In a significant shift, the Reliance-Disney joint venture will move away from completely free streaming of IPL matches. Instead, they will adopt a hybrid model where users can access free content up to a certain threshold, after which a subscription will be required. This strategy aims to build user loyalty before transitioning them to paid plans, with subscriptions starting from ₹149 and an ad-free version available for ₹499 for three months. 

Implications for the Digital Advertising 

Reliance's aggressive approach, combining advanced neuroscience techniques with strategic pricing models, is poised to challenge established digital advertising giants like Google and Meta. By capitalizing on user data and offering targeted advertising solutions, Reliance aims to reshape the digital advertising ecosystem in India, especially in the context of the highly popular IPL 2025 season. 

Conclusion

Reliance's innovative approach to IPL 2025 advertising, combining neuroscience-backed engagement strategies with a hybrid streaming model, marks a significant shift in India's digital advertising landscape. By leveraging "brain mapping" to showcase ad effectiveness and introducing tiered subscription plans, Reliance is positioning itself as a strong competitor against global tech giants like Google and Meta. As IPL 2025 unfolds, the impact of these strategies will be closely watched, potentially setting new trends in how sports streaming and digital advertising intersect in India.